Attracting Donors Online - Digital Fundraising that works
This is a book about online fundraising. It outlines practical digital fundraising strategies for not-for-profits to follow so as to better engage with their donors and supporters online and make more money through digital channels. Attracting Donors Online – Digital Fundraising that Works showcases dozens of examples where charity organisations have enjoyed huge financial success from their online fundraising programs and campaigns.This digital fundraising book is for you ifYou are ready to integrate digital into your fundraising and reach new donors onlineYou have been looking for a way to increase supporter retentionYou would like to see a 530% return on investment from your digital channels. Following the principles in this book, not-for-profits such as WWF Australia have reaped these benefits and more!Let Shanelle Newton Clapham show you how to implement online fundraising strategies and tactics that really work. Put your donors’ needs first online and learn how to integrate digital into your fundraising strategies and be rewarded with better quality, and a greater number of prospects. Shanelle Newton Clapham has the evidence and experience to prove that you can achieve an increase in acquisitions, a higher average gift value and the possibility of a 5:1 return on investment.Discover the four fundamentals for effective digital fundraising Learn how to maximise the strengths of each digital channelGet ahead of the game and get it right the first timeUnderstand the metrics and make informed decisions
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